Stop Guessing Which Glasses Suit You. Get Clear On What Works For Your Face Shape Instead.

Learn how to choose frames that suit your face shape, colouring, and lifestyle - so you feel confident in what you wear every day.

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Expertise from professional Frame Stylists to help you

Understand the shapes and colours that suit you

Know exactly which glasses you'll love wearing every day

Tired Of Having Glasses You Don’t Love?

You’re choosing new glasses but you’re never sure if you’re getting it right. You try things on, you look in the mirror, you ask for opinions, and you walk out with something that’s “fine” – but not something you’re really sure about. You don’t quite know why one pair feels better than another, or what you should be looking for beyond “do I like these?” So the decision ends up feeling heavier than it needs to be. You either play it safe and choose something forgettable, or you take a risk and hope it grows on you. And because you don’t really have a way to judge what suits you, the whole thing becomes more tiring than enjoyable.  

Most people aren’t given a clear way to choose glasses – they’re shown options, not taught how to decide between them. They’re asked what they like, not guided through what actually makes a difference for their face, colouring, lifestyle, and prescription. You don’t need more frames to look at. You need a better way to narrow the choice. 

That’s what this guide gives you. 

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Choosing the Right Glasses for Your Face Shape:
A Framework That Actually Works

This isn’t another “style tips” article or a list of current frame trends. It’s a simple, structured way of thinking about frame choice – the same approach our Frame Stylists use every day to narrow down hundreds of options into a small number of frames that actually make sense for someone. We use this approach with patients across different ages, professions, and personal styles to help them feel confident in what they wear.  

Instead of reacting to what’s on the wall, this gives you a way to filter, prioritise, and decide.  

Inside, you’ll learn: 

  • How to identify your face shape (without overthinking it) – Stop guessing. Learn how to recognise your face shape and what it means for frame balance and proportion.
  • How to choose frames that complement your features, not fight them – Understand how shape, size, and visual weight affect how frames sit on your face.
  • How to use colour to lift your complexion and eyes – Learn how warm, cool, and neutral tones change how frames look on you – and how to avoid colours that wash you out.
  • How your lifestyle should influence your choice – Choose frames that actually work for how you live and work, not just how they look in a shop.
  • How your prescription changes what will work best – Understand why lens type and strength matter for frame depth, thickness, and overall look.
  • How to walk into an appointment informed, not unsure – Use the checklist and framework to have a more confident, productive styling conversation – wherever you choose to go.

 This is the framework that turns a wall of options into a small number of genuinely good choices.

Download the Choosing The Right Glasses For Your Face Shape 

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What difference does it make to wear great designer glasses?

You’ll get a practical, easy-to-use guide you can refer back to whenever you’re choosing new glasses – not something you read once and forget. 

  • A clear face shape guide – Simple explanations and visual cues to help you identify your face shape (even if you don’t fit neatly into just one category).
  • Frame style guidance for every face shape –Specific recommendations for what tends to work best – and what to approach with caution – for each shape.
  • Colour guidance that actually makes a difference – A breakdown of warm, cool, and neutral tones, and how to use them to choose frames that lift your complexion and eyes.
  • Lifestyle and personality prompts – Questions to help you think about how you actually use your glasses – and how you want them to feel – before you choose.
  • Prescription-aware frame advice – Clear explanations of how lens type and strength affect which frames will look and work best for you.
  • A simple checklist to take with you – A one-page summary you can bring to any appointment so you don’t forget what matters to you when you’re in the moment.

Everything in this guide is based on real conversations and real fittings with Bellamy Eyecare patients – it’s the thinking our Frame Stylists use every day, written down so you can use it too.

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  • Always impressed by the great customer service and it is so reassuring to feel confident I am receiving advice I can trust. Really pleased with my new glasses and will not hesitate to return when it is time to replace them.

    Steve Browning

  • I had my eye examination a couple of weeks ago and was very pleased with the service. It was very good as usual. Everyone took their time with me and after Tracy’s through testing I was helped to choose my new glasses. I wasn’t rushed at all which was very helpful as I didn’t feel I had to make a rushed decision. Thank you everyone and I love my new well fitting glasses.

    Trish Nicholls

  • My glasses are really different and I love them. They have some really beneficial extras which I would highly recommend speaking to Claire and getting her advice on suitability – they have really transformed my vision! Thanks again!

    Samantha Jones

Here's how to get the perfect designer glasses in
Leicester and Irthlingborough

1. Call to make an appointment

Call us to make an appointment. We can carry out a styling after an eye examination or, if you’ve already got a prescription, call to book a styling appointment.

2. Get expert frame
styling advice

Our expert frame stylists will look at the shape of your face, your colours, your personality and lifestyle and recommend the ideal frames and lenses for you.

3. Enjoy confidence
and clarity

Wearing the perfect styles combined with the outstanding Seiko lenses will give you confidence, clear vision and will be the envy of your friends.

Make the right choice

As glasses wearers ourselves we understand how important it is to make the right choice.

Our experienced Frame Stylists undergo extensive training to make sure you look fantastic in your glasses. We have helped thousands of clients over the last twenty years to get the best from their eyewear.

We stock a wide range of brands and styles so we will have just the right frames for you.

Glasses in Leicester and Irthlingborough to make you look and feel fantastic

Wolf Eyewear

Bold, British and brilliantly individual

For those who want their sunglasses to make a statement, Wolf delivers. Vibrant colour palettes, creative frame shapes and artisan-quality finishes make Wolf perfect for those who don’t want to blend in. Built for comfort and available only through independent opticians like us.

Etnia Barcelona

“ART INSPIRES OUR WAY TO SEE THE WORLD”

Celebrated for its striking colours, daring designs and exceptional craftsmanship, Etnia Barcelona brings creative flair to every frame. These glasses are vibrant, expressive, and full of personality, ideal for those who see eyewear as a true fashion statement.

Land Rover

Performance blended with everyday elegance

Crafted with the same attention to detail as their iconic vehicles, Land Rover sunglasses combine premium materials (like titanium and bio-acetate), polarised lens technology and timeless design. They’re built to last, made to move and ideal for people who want function and style in one high-performing frame.

Cocoa Mint

Effortless glamour with everyday comfort

Feminine, flattering and fashionable, Cocoa Mint glasses offer chic styling without sacrificing comfort. Their designs are inspired by the catwalk but built for real life, with lightweight materials and a universally comfortable fit. A perfect choice for women who want to feel confident.

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We make outstanding eye care and eyewear affordable

At Bellamy Eyecare, we are very proud to provide the Eyeplan® eye care scheme. Members receive a host of benefits, including great value on eyewear, accidental damage cover and family discounts.

Eyeplan clients are not restricted by NHS rules on frequency of eye tests – we can give you the eyecare you need, when you need it. Eyeplan subscribers typically save 30 per cent on the cost of their glasses.